Apple has restored card payments for Apple Account purchases in India, allowing users to pay for subscriptions like iCloud+ and Apple Music using eligible Visa and Mastercard credit and debit cards. This move marks a significant shift in the company's services business in the country.
How Card Payments Work for Apple Subscriptions
The reinstated card payment option is part of a phased rollout, with Apple having made backend changes to support the country's regulatory framework. Users can now add their eligible cards to their Apple Account to make payments, providing an additional convenience for subscription renewals.
The Reserve Bank of India's 2021 framework required merchants and payment providers to introduce stronger customer authentication for recurring card payments and adopt tokenized card credentials. Apple's update aligns with these regulations, which aimed to enhance security and prevent merchants from storing customers' card details.
Impact on Apple's Services Business in India
Despite the initial suspension of card payments in 2022, Apple's services business in India continued to grow at a double-digit pace. The restoration of card payments is expected to further boost the business as the company's installed base expands. Experts believe this move will reduce friction points for subscription renewals, making it easier for users to manage their Apple services.
- Eligible cards: Visa and Mastercard credit and debit cards
- Supported subscriptions: iCloud+, Apple Music, and App Store purchases
- Regulatory compliance: Aligns with Reserve Bank of India's framework for recurring card payments
As Apple continues to adapt its services to local regulatory frameworks, the company's moves in India may have implications for its global business. With the restoration of card payments, speculation about the potential launch of Apple Pay in India may resurface. Industry experts will be watching closely to see how Apple's services business evolves in the country.
